Diploma Overview
Discussing the most popular online channels used by the targeted customers in order to reach potential internet customers, and how to create an integrated online marketing plan putting into consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI.
Diploma Content
- Introduction to Online Marketing
- Online Marketing Statistics
- Advantages & Disadvantages of Online Marketing
- Relationship between Offline & Online Marketing
- Most Popular Online Marketing Channels
- Search Engine Optimization
- How Google Ranking its websites?
- SEO – SEM – SMO – SMM – ASO – PEO
- Alt Tag Images Optimization
- Mobile App Optimization (App Store Optimization- ASO)
- Types of SEO
- SEO Tracking & Monitoring
- On Page Optimization:
- Title Optimization
- Meta Tag Description
- URL Formula Optimization
- Content Optimization
- H1 – H6
- Internal Links
- Web Page Ranks
- Broken Links Checking
- XML Site Map
- Search Engines Submission
- Off page optimization
- Local SEO
- Google Webmaster Tool
- Link Building & Link Earning
- KPIs of SEO
- Introduction to Social Networks
- Social Networks Types
- Facebook Marketing
- Facebook Advertising
- How to use your LinkedIn effectively?
- Company Page Managing
- Pulse / Articles creation
- Advanced Search on LinkedIn
- Groups Posting
- Jobs Announcement
- Targeting Decision Makers on LinkedIn
- LinkedIn Advertising
- Twitter Tactics:
- Twitter Profile Optimization
- Twitter Profile Landscape
- Twitter Dashboard
- Twitter Analytics
- How to manage your Community
- Hashtag # Strategy
- Twitter Trends
- Polls on Twitter
- UGC from Tweets
- Twitter Audits
- Advanced Using of “@ “ / “ Lists “ / “ Moments “ techniques
- Twitter Advertising
- Advanced Targeting Techniques
- Buyer Persona Analysis
- Budgeting optimization
- YouTube Channel Optimization
- YouTube Mixing & Studio
- Video exposure & Trending
- YouTube Advertising
- Advanced Techniques of Instagram Marketing
- Profile Optimization
- Instagram Auditing
- Instagram Artwork structure
- Instagram Analytics
- Online Shopping through Instagram
- Instagram Hashtag Tracking & Monitoring
Diploma Benefits
Upon completion of diploma, you’ll be able to:
- Be aware of Main Online Marketing Channels
- New Trends in 2018 for Online Marketing Activities
- Understand how using e-marketing can achieve your business goals.
- Optimize Business website in a professional way
- Creating Online Ads
- Create an Online Marketing plan
- Manage & Monitor any Online Activity
- How to work with external online agencies to improve your e-marketing initiatives
Who Should Attend
- Junior Marketer
- Senior Marketer
- Junior Online Marketer
- Senior Online Marketer
- Business Development Manager
- Web Developer
- Web Designer
- Business Owner
- Sales Manager
- Sales Executives
- Students
- CEO
Course Duration
5 Days from 9:00 a.m. to 3:30 p.m.
Registration Deadline
Three days before the course date.
Registration and Payment
- Open www.thetraining-hub.com/ Training Facilities/Course Registration and fill your registration form.
- Course fees include material, lunch, 2 coffee breaks and certificate.
- Payment by cheque in The Training HUB’s name, cash to our address or by bank transfer.
- Your registration is confirmed only after course payment
- Payment is non-refundable; however, participant can be substituted or can attend next confirmed round of the same course or another course.
For More Information
Phone: 02 22907369 / 22909369
Mobile: 01280720167- 01280653407
Email: info@thetraining-hub.com
