Program Overview
- Pricing is one of the most important tools in the marketing planning and tactics to achieve the strategic objectives of service organizations.
- Speaking about pricing without offering the best value to the customer is becoming an important cornerstone in achieving the marketing goals and objectives.
Program Content
- Pricing and Value
- Objectives for Pricing of Services
- The Pricing Tripod
- Factors considering when setting pricing
- Internal and External Considerations Affecting Price Decisions
- Major pricing strategies
- New-product pricing strategies
- Product Mix Pricing Strategies
- Price-Adjustment Strategies
- What Makes Service Pricing Strategy Different and Difficult?
- Designing Rate Fences
- Physical or Non-Physical fences
- Key Categories of Rate Fences
Program Benefits
Upon Completion of the program, the participant will be able to:
- Understands the pricing strategies and the factors affecting it.
- How to apply service strategies on service organizations and especially mobile operators
- Applying rating fencing and physical and nonphysical unfences.
Who Should Attend
Marketing staff and marketing experts, any management level, sales and retail staff.
Course Duration
12 Hours
Registration Deadline
Three days before the course date.
Registration and Payment
- Open www.thetraining-hub.com/ Training Facilities/Course Registration and fill your registration form.
- Course fees include material, lunch, 2 coffee breaks and certificate.
- Payment by cheque in The Training HUB’s name, cash to our address or by bank transfer.
- Your registration is confirmed only after course payment
- Payment is non-refundable; however, participant can be substituted or can attend next confirmed round of the same course or another course.
For More Information
Phone: 02 22907369 / 22909369
Mobile: 01280720167- 01280653407
Email: info@thetraining-hub.com
