Program Overview
Sales & Marketing Professional Diploma is designed to help sales professionals improve, enhance and sharpen their skills to better understand their target customers and their buying process, improve their selling skills and tactics and to learn how to manage and supervise their teams.
Program Content
Sales Fundamentals:
- Making Successful Sales Calls.
- Sales Cycle Stages
- Sales Closing Techniques
- Buyers Behavior Model
- Selling through tough days
- Pipeline
- CRM & Controlling Tools
- Identifying Personality Types
- Body Language
- Selection & Recruiting Good sales
- Sales Management Skills:
- Marketing Fundamentals
- Online Marketing definition
- Market Analysis
- Segmentation
- Leading and developing Sales Team
- Staff resource planning and people management
- Managing operations and retention
- Implementing Sales Plan
- Micromanaging Sales Team
- Motivating Sales Team
- Supervising Salespeople
- Becoming the Boss: Perception vs. Reality
- Manager’s Perspective: Behaviors Managers Should Demonstrate
- Evaluating Salespeople
- Negotiation Skills & Tactics
- Presentation Skills
- Communication Skills
Program Benefits
Upon completion of the program, participants will be able to:
- Analyze markets, customer needs, and buying behaviors
- Align your business with customer needs—and your marketing strategies with your business objectives
- Determine strengths and weaknesses of competitors and substitutes
- Translate your corporate strategy into Marketing and Sales strategies, qualitative and quantitative objectives, tactics, and processes
- Build and nurture the best sales talent and go-to-market approach for each product or segment
- Coordinate sales activities across different sales groups and throughout the enterprise
- Establish a flexible approach that enables you to readjust strategies as needed in a changing marketplace
- Synchronize marketing activities across your organization to create and capture more value and setting proper KPI’s
Who Should Attend
Decision-makers who are responsible for defining and managing a company’s go to- market strategy and sales efforts, such First line – Second line Sales Managers, Junior – Senior Brand managers, Customer Services and Business Development Managers.
Duration
48 Hours (2 sessions per week and each session is 3 hours)
Registration Deadline
One week before the course date.
Diploma Method
Online Sessions on Zoom
Registration and Payment
- Open www.thetraining-hub.com/ Training Facilities/Course Registration and fill your registration form.
- Course fees include material, lunch, 2 coffee breaks and certificate.
- Payment by cheque in The Training HUB’s name, cash to our address or by bank transfer.
- Your registration is confirmed only after course payment
- Payment is non-refundable; however, participant can be substituted or can attend next confirmed round of the same course or another course.
For More Information
Phone: 02 22907369 / 22909369
Mobile: 01280720167- 01280653407
Email: info@thetraining-hub.com
